By Adam Thursday 16th Oct, 2014

To mark their fourth anniversary, contemporary men’s salon Joe and Co. is relocating to a brand-new 1000 square foot space in the heart of London’s Soho, allowing the modern barbershop to cater in new ways to their ever-growing customer base.

The new salon situated in the eclectic area surrounding the upcoming Berwick Street amongst neighbors such as Supreme, Grenson and Percival, boasts an updated informal seating area equipped with ipads, recharge points and a drinks dispensary. The space aims to provide the modern gentleman with a relaxed, stylish retreat for their grooming needs, incorporating the many aspects that makeup the contemporary man.

Joe and co 2

Joe Mills says of the new salon “After nearly 4 years at the original site, we were starting to outgrow the Greens Court space. I did not want our client’s comfort and experience to be compromised by our popularity and I was keen to evolve the concept of Joe and Co. further. Moving into a bigger and brighter space allows us an opportunity to improve on our very successful modern take of a Barbershop formula. The new concept incorporates the wish list things we did not have space for the first time round but that I was sure our clients would appreciate like an improved waiting area and larger selection of complimentary drinks – the new space will bring together all realms of the modern gent, such as music, style, design and of course a decent haircut!“

The new salon will open its doors at the official press launch tonight & we’ll be there to take a look around.