By Adam Monday 24th Nov, 2014

Our date with Murdock London was perhaps a little overdue. You don’t have to be Sherlock Holmes to see that we are both talking to the same people; Dapper Chapper’s.

Good news then that an evening was fixed and I arrived at the Liberty Department store branch of Murdock London one Monday evening last month.

Established by Brendan Murdock in Shoreditch in 2006 with an aim to create a masculine and stylish alternative to unisex salons for modern gentlemen, four more shops soon followed at Liberty in Soho, the flagship store in Covent Garden and the three latest locations at Hackett’s unique Spitalfields concept store, their townhouse on King Street and their luxury Sloane Street shop.


Building on the success of the barbershops, Murdock London have since built a reputation for their signature shaving products, fragrance collection, skincare range and Beard maintenance products which are wholesaled to stores across the globe.

They’ve also built a reputation in the beard-sphere with individuals like Ricki Hall endorsing the brand – so I’d imagine our beard blogger will be visiting at some point to see what the fuss is about on that front….

Onto my visit, after I worked my way to the bottom of Liberty’s department store, I was greeted with the offer of a drink; water, beer, scotch? We tend to try and never turn down another man’s scotch and sat waiting in what can only be described as the ultimate’s gentleman’s living room.


The Whisky brand of choice was Glenfarcals – a good dram it was too.

Dapper Chapper prefer barbershops over traditional hairdressers because quite frankly one specialises in men’s hair and the other is a part timer. This was quickly evident when we were introduced to our barber Ryan Mac.

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Ryan offered insight into a wide range of topics, from suggestions around the cut, to maintenance and products. To be fair I then started to try to catch him out but failed – he knew his stuff but I’d imagine that’s the level across the board with Murdock.

The service, as expected really, was top-notch. Luxury products used in the shampoo and a high quality cut.

To finish, I was offered a spray of Murdock Cologne. My barber explained each Murdock cologne is distinct with its own suggestive personality. I went for the Vetiver and rather nice it was too.

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The service costs £42.50 for a cut and shampoo, it isn’t exactly cheap but the fact is this, you pay for what you get in life.

What you get is an environment for men wanting to release their dapper potential that is less sterile than a unisex salon but still uses highly skilled stylists to deliver the finest and latest haircuts. A stylish and welcoming haven for a modern gentleman to take the time to relax, have a beer or whisky and build a relationship with his barber.

The Murdock Menu

Traditional Shoe Shine: £8.00

Shoes are expertly polished and shined to impeccable standards. A refined classic…

Moustache Trim: £15.00

Moustaches are expertly refined and shaped, ensuring a dashing result that suits perfectly…

Male Manicure £22.00

Our multi-talented barbers will carefully revitalise those tired hands as you relax and enjoy…

The Murdock Express Facial £35.00

Bring a glow back to your face as we cleanse, exfoliate, steam & moisturise…

Shampoo & Haircut £45.00

Consultation & haircut finished with a blow-dry & style by one of our accomplished barbers…

Full Beard Reshape with Cut Throat Razor & Hot Towel £45.00

Expert crafting of a gentleman’s much adored beard, achieving the perfect style for his face…

Traditional Murdock Wet Shave £45.00

Our expert barbers provide the cleanest shave with traditional tools and our luxurious products…

Murdock Luxury Wet Shave £55.00

A traditional wet shave experience with the added indulgence of our facial treatment…

Restyle: Wash and Cut £55.00

A detailed consultation with one of our barbers to review & create the perfect haircut…

How To Shave Gift Certificate £75.00

A relaxing, luxury wet shave & a lesson in the principles of the perfect shave…

The Murdock Traditional Full Service £90.00

The two most important gentleman’s grooming experiences – a haircut and traditional wet shave…

The Murdock Luxury Full Service £120.00

The ultimate grooming package. A haircut, luxury wet shave, facial & shoe shine or manicure…