Ruffians x Finlay & Co

By Adam Friday 15th Aug, 2014

Ruffians and Finlay & Co., two of the UK’s young and most exciting new lifestyle and menswear brands, are making their mark on the capital, with a limited edition pair of Ruffians x Finlay & Co. Carnaby sunglasses, exclusively available through their pop-up shop at Ruffians’ flagship London store.

The unique collaboration was initiated through the Scottish heritage of both brands, and features Finlay & Co.’s 1950’s inspired Carnaby Natural frames, with the Ruffians porcupine insignia hand engraved and set into Maplewood body of the sunglasses.  The collection is limited to 50 pairs and only available from the Ruffians Barber Shop and Store in Covent Garden.

The Finlay & Co. Summer Pop-Up Sunglasses Shop will be taking over the Ruffians Store, for one month, from Friday 8th August to Monday 8th September, at 27 Maiden Lane, Covent Garden, WC2E 7JS.  The shop will feature the full Finlay & Co. collection, including their original Ledbury and Bosworth designs, and the latest SS14 addition, The Beaumont.

Friends of Dapper Chapper, Ruffians is an award winning barber shop and men’s lifestyle store, current holders of the Best New, Best Independent and Best Designed Salon in the UK.  Originating from Scotland, they launched their flagship barber shop on Maiden Lane, Covent Garden in December 2013.  Ruffians focus on the heritage and tradition of the barber shop experience, with modern service and the country’s top barbers and men’s hairdressers.  Ruffians produce their own range of men’s toiletry formulations, exclusively engineered for their customers, with natural and innovative ingredients to boost their customer’s grooming routine.

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Finlay & Co. is a luxury sunglasses brand, launched in 2012 by four friends, with a desire to create a brand that customers could feel passionate about and designs they would love.  The brand produces high quality, handmade wooden sunglasses in a range of classically inspired designs. Each pair of Finlay & Co. Sunglasses has its own natural grain and character, with the wooden material enabling one-of-a-kind products for every customer.

Andrew Cannon, Managing Director of Ruffians, said, “We’re delighted to be hosting such a young and dynamic brand as Finlay & Co., in our flagship store; their sunglass pop-up shop is the perfect complement to our sharp haircuts. Our customers are constantly asking for the right facial accessories to help them with their personal style, and the variety of Finlay & Co. styles gives a fantastic range of options.  We’re proud of our limited Ruffians Carnaby sunglasses; the collaboration is the result of two of Scotland’s finest emerging men’s style brands.”

Dave Lochhead, Head of Retail and Development at Finlay & Co. says: “We are delighted to partner with Ruffians. It’s so refreshing to find another business that genuinely put customer experience first and has sought to disrupt an established industry. Just as Finlay & Co. have brought a fresh voice to eyewear, Ruffians have truly innovated in the grooming space. The retail environment that Ruffians have created in the heart of Covent Garden is a wonderful platform for Finlay & Co. as we follow up on last year’s Summer shop on Carnaby Street. The special edition pairs that we’ve developed with Ruffians are a fitting way to commemorate our partnership and with a limited run of only 50 pairs, we know they will be popular.”