East London Liquor Company Demerara Rum Review

By Neil Brotherston Thursday 19th May, 2016

It’s been a little while since we added a new Rum to The Dapper Chapper bar. We’ve been all caught up in our Whiskies and Gin of late – and rightly so, as there are so many exceptional options out there.

However, our friends over at 31dover.com correctly noticed we were neglecting you rum lovers out there, so sent us a relatively new rum to test out that we hadn’t heard of before. The rum in question is East London Liquor Company’s Demerara Rum.

East London Liquor Company is a newcomer to the East London drinking scene. It is situated in Bow Wharf, near Victoria Park in a collection of old industrial units. One of these industrial units was occupied by East London Liquor Company back in June 2014. It combines a spirit distillery with a quirky evening bar and is the first distillery in well over a century to produce spirits in East London – a throwback to a past time where this area was the leading light in English Spirits production.

The bar itself is set up to celebrate the distillation process that goes on there. The focal point for the whole room is the glass wall behind the bar, which provides a looking glass through to the humongous copper still pots that are used to distil the spirits on site.

EAST 2

Initially set up to produce gin and vodka, two years later they now produce their own rum, which they import from Guyana. Their Demerara Rum is made from molasses produced in the classic rum producing area of Guyana, with the sugar cane used coming directly from the banks of the Demerara River. It doesn’t get much more authentic than that.

It’s not just in their London bar where they are throwing back to a by-gone age – the molasses are then distilled in the only remaining distillery in Guyana – it doesn’t get any more authentic than that. As if that wasn’t enough, this is done using the only surviving wooden column still.

This sole surviving wooden still is a throwback to how all rum was made back in the 19th century – the wood, predictably adds a noticeable woody note to the rum itself – a hallmark of 19th century rum. Once fully distilled the rum is left to age in old bourbon casks for a minimum of 3 years, before it is lovingly bottled at the East London Liquor Company.

The rum itself is exactly what you’d expect from smooth cane rum. There are strong notes of vanilla on the palate, with richer coffee and woody notes that make this quite a complex rum, that is hit late with a smoky touch to it. There are also the traditional fruity notes that we’ve come to expect from rum, that really make this rum an elegant rum offering.

It’s safe to say here at The Dapper Chapper, we are fully behind what the guys over at East London Liquor Company are creating. We love anything that celebrates traditional production methods, and this rum is no different.

Taste wise it is very smooth and offers a rich, interesting and ultimately very enjoyable drinking experience. We’d highly recommend giving this particular rum a go.

Even better – we’d recommend combining try the rum, with a visit to the East London Liquor Company itself. They offer a series of tasting events at their Bow Wharf bar/distillery where you get the opportunity to try their beautiful crafted rum, as well as some additional imported rum and rum cocktails – for more details visit http://trulyexperiences.com/rum-tasting-at-east-london-liquor-company.html

EAST 3

East London Liquor Company Demerara Rum is available for a price of £31.95 from our good friends over at 31dover.com