The King Soho London Dry Gin

By Neil Brotherston Friday 22nd May, 2015

Given the back story to this particular Gin, we feel the design of the bottle is rather understated – and that’s even taking into account the sinister looking fox in a top hat with a trombone.

The King Soho Gin was in fact created by a man called Howard Raymond as an ode to his estranged father, Paul Raymond – otherwise known as the King of Soho. Paul Raymond gained this nickname in part due to the fact that he owned so much of the property in Soho and played such a major role in revolutionising the area. However, it was what he used that property for that really garnered his nickname.

Among other things, Raymond was not only the first person to bring a strip club to the UK, but also owned and ran a number of soft-porn magazines. It is partly due to Paul Raymond that Soho has long had a reputation in London.

The bottle itself represents both the past and present of Soho life. The icon’s velvet tailoring reflects the hedonistic fashion of the area, whilst the fox’s tail signifies Soho’s status as a former royal hunting ground and, more recently, the fox’s reputation as a mischievous creature of the night embodying the smart, naughty and enigmatic nature of urban Soho.

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So while the bottle design may be both striking and have a rich back story to it, what does the gin actually taste like – does it do the legendary Paul Raymond justice?

Well, the first thing you notice is the strong smell of Juniper that emerges from The King Soho – a smell you might expect from a gin granted – but it is particularly strong and noticeable on this one.

The gin itself is distilled using 12 botanicals including Juniper and grapefruit peel. As expected from the nose, it is undoubtedly the Juniper that takes centre stage in The King Soho – much like Paul Raymond use to. However, there is a pleasant undertone of spice that warms the throat and gives this Gin a little kick – perfect to open up the senses.

There are also strong traces of citrus and coriander in the background of the main Juniper hit, which adds a level of diversity to the gin. However, we would definitely suggest that this is a Gin best served in cocktails or a classic Gin & Tonic rather than served neat.

The juniper combined with the strong spice and citrusy undertones make it a very good choice for cocktails. And so we’ve got a cocktail to recommend that is fit for Paul Raymond – “The Lion of Soho”.

There can be no doubting that the design of The King of Soho effectively encapsulates the rich history and hedonistic past of Soho, which we absolutely love. And the good thing is that the taste isn’t far behind – all in all a great addition to any bar.

The Lion of Soho

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  • 50mlKing of Soho Gin
  • 15ml Sugar Syrup
  • 25ml Lemon Juice
  • 15ml Fresh Grapefruit Juice
  • 3 Basil Leaves


  • Add all ingredients into a shaker with ice and shake well.
  • Strain into a tumbler with cubed ice in it
  • Garnish with Basil and Pink Grapefruit

 The King Soho London Dry Gin is available from The Whisky Exchange for a price of £32.15