Martell Cognac 300 Celebrations

By Adam Thursday 5th Nov, 2015

Martell, one of the oldest of the great Cognac Houses is celebrating a rather big birthday this year. 2015 sees Martell enter its 300th year, so naturally we wondered how they are going to celebrate such an impressive milestone. And the answer to that for Martell was clearly to do it with style.

Our Dapper Chapper bar section is filled with various brands from luxurious to quirky but few have such a charming background story.

The Martell House was founded in 1715 at the height of French Art de Vivre when gastronomy and craftsmanship were enjoyed with style. This movement was epitomised by Louis XIV who would gather the most talented artist, craftsmen and culturally exciting figures in France at the court of Versailles.

To pay tribute to this heritage Martell has identified 300 of the most exciting French talent from across the world whose cultural contribution spans gastronomy, art, mixology, entertainment and fashion.

With a spectacular event at the birthplace of French Art de Vivre, the Palace of Versailles, Martell have also had celebrations in more than 30 cities worldwide and Dapper Chapper were fortunate enough to be invited to a celebration in London where 3 of the 300 “ones to watch” were in attendance.

We arrived at the elegant Club Gascon to be greeted with a choice of cognac aperitif’s designed by Clotilde Lataille, Mixologist at Hawksmoor Spitalfields.  We decided upon the ‘Five o’clock in Charentes’ which was a mix of cognac, Szechuan syrup, Ruby red tea, Blackberries, lemon and Perrier Jouet, served in a Tea cup and garnished with a flower.


Michelin starred chef Pascal Aussignac prepared an inventive menu, and rose to the challenge of incorporating Cognac into every course. Our favourite of which was the Mussels in a pine soaked sabayon served with roasted leeks and a poached lobster tail. The real talking point at the table was the Roquefort Macaroon with a cognac gel, unlike anything we have tried before and we absolutely loved it.

The invitations and the menus were all designed by another of the 300, illustrator Malika Favre who is known for her bold creations. To act as a reminder of this wonderful evening we were presented with a special edition Malika Favre print.

And what meal would be complete without a glass of Cordon Bleu or XO Blends which are both perfect digestif’s and an excellent way to end what was a special and unique event.

Two limited edition blends have been created in honour of this anniversary, both of which have rested in barrels made from the oak of a 300 year old tree.

If Dapper Chapper is lucky enough to make it to 300, we only hope that we celebrate with half as much style as Martell Cognac.