No.1 Savile Row. An iconic address within the world of tailoring and home to Gieves and Hawkes.
You could say they were the pioneers of British tailoring, acting as a catalyst in the fine tailoring revolution that descended upon Savile Row.
The Gieves and Hawkes SS16 collection, inspired by Latin America, is built on the foundations of instilling the essence of the tailored Gentleman, yet portraying him in a more relaxed and casual fashion.
The collection transports the sartorial lover from a world of sharp British tailoring to a contemporary and nonchalant environment. Within the setting of a balmy and minimalist backdrop, there featured the beautiful tailoring accomplishment of Gieves and Hawkes, that depicted a refreshing informality. Vibrant colours and breezy garments – not what one would necessarily expect to emerge from No.1 Savile Row.
Yet, although mildly casual and relaxed, there still remained the true spine of Gieves and Hawkes…beautiful tailoring. A number of light suits where accompanied, not by a shirt, but by classic white round neck t-shirts, whilst the evening apparel also carried a relaxed theme throughout.
Creative Director, Jason Basmajian, has continued in his contemporary journey to bring Gieves and Hawkes into the 21st Century, and as Stephen Doig of The Telegraph said, ‘The admirals of old might splutter into their brandy at the thought of breezy polos and relaxed jackets taking pride of place in this stately environment, but one look at this rich collection would have them seduced.’
This collection certainly succeeds in the primary aim of Gieves and Hawkes…the pursuit of excellence.