The Woolmark Company and Thom Browne – Spring/Summer 2016 Cool Wool Partnership

By Rashpal Amrit Sunday 27th Mar, 2016

The Woolmark Company and Thom Browne celebrate their two-season partnership by releasing a series of short films and quirky images across digital and social media entitled
‘The Thom Browne Laboratory’. The American designer will include a combination of ‘Cool Wool’ and Woolmark-certified suiting and knitwear pieces in his SS16 collection including accessories.

Thom Browne is the first US designer to use ‘Cool Wool’ certified garments in a commercially available collection, a turning point in the brands use of materials. He will now act as an ambassador for The Woolmark Company by championing the Merino wool fibre as a premier element in luxury fashion.

The collaborative collection is available now at Dover Street Market and Selfridges.

by Rashpal_Amrit visit