Denim & Supply Ralph Lauren present Project Warehouse

By Adam Wednesday 6th Aug, 2014

Denim & Supply Ralph Lauren is proud to present Project Warehouse, a creative initiative and global campaign that celebrates the newest faces in art and fashion and invites consumer collaboration in the spirit of artist warehouse communities. Artist collaborators for Project Warehouse include longtime brand partner and two-time, Grammy-nominated and AMA award-winning, DJ/ producer AVICII, Los Angeles-based illusionary portrait artist Alexa Meade and British illustrator/sculptor Arran Gregory.

Kicking off in early August with AVICII’s invitation to followers from all over the world to become a part of the upcoming teaser video for his much-anticipated sophomore album, the collective of young visionaries will create new, larger-than-life creative projects using Denim & Supply’s vintage-inspired aesthetic as inspiration. These projects and installations will be shared globally across print, digital and social platforms,encouraging fans to participate in the art through the use of #ProjectWarehouse.

These projects will unfold over the course of the fall season, encouraging fans to become part of the creative process and rewarding those who do—first through the invitation to submit original video content inspired by AVICII via Instagram, then through the creative projects of Alexa Meade and Arran Gregory. Alexa Meade will use her signature art-in-motion techniques to paint 2D portraits on live models, creating live optical illusions, and Arran Gregory will use denim as his canvas to create unique artwork in his geometric-sketch style. All three of the artists were shot by celebrated American photographer Mark Seliger for the Denim & Supply fall advertising campaign.

The project warehouse content will be curated into a streamlined digital hub, integrating brand videos, artist videos, user submissions, behind-the-scenes videos and the products that inspired these artistic endeavors, ultimately bringing the experience to life in a multi-dimensional way.

 

To learn more about Denim & Supply Ralph Lauren and the Project Warehouse campaign, visit:

Website: DenimandSupply.com

Instagram: instagram.com/DenimandSupplyRL

Facebook: facebook.com/DenimandSupplyRalphLauren

#ProjectWarehouse