Smart Turnout

By Adam Friday 15th Aug, 2014

Entry by Tom Jones

Smart Turn Out is a military term referring to soldiers when they are dressed for parade and this gives you a strong indication of what the brand’s ethos is. Begun when a Scots Guard Officer needed his regimental colours on a racing jersey and building from there into the creation of more and more accessories, Smart Turnout is a British success story in the making. The brand now manufactures watches, accessories and a wide variety of clothing in (mostly, but not exclusively,) regimental colours.

The design ethos of the brand is traditional and conservative, as to be expected from a brand established to cater to the parade grounds. The clothing range is drawn from traditional favourites, the cricket jumper, the rugby shirt, braces and so on. The designs of these garments is classically English – how else, after all, could you style a rugby shirt? Some of the colours are different though. I am a big fan of cricket jumpers, that most English of garments (I just wish I had the physique to pull one off!) but I have often become bored of them, as usually the only difference between them are different colours and patterns on the edging. However, Smart Turnout has done well to bring a few different ideas to their designs of this. Their sleeveless vest is a nice alternative and the one that caught my eye was the jumper in a lovely sky blue. This really stood out to me and it would be the same on the street; the colour change means this is less chocolate-box village green and more MGB-GB retro cool.

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The accessories are perfect for any ex-servicemen, serving members in civvies or, indeed, for anyone who cares for the colours. They are often striking, with the bright colours of your chosen school, university or regiment being the defining part of the item. One area where Smart Turnout is sure to become is in the watch department. There has been a huge increase in recent years in the market for stylish watches around £100, designed to be worn to work and look good whilst not being expensive enough to worry too much about scratching. The Smart Turnout watches themselves have a distinct military style; you can see the heritage from the military watch makers like CWC or Smiths. However, the fact is that a lot of the new modern military watches one sale today have excluded large parts of their non-military customer base by adopting ‘tactical’ and bulky designs. The Smart Turnout watches however appeal to a previous generation of military watches that we now more associate with officer’s watches. I must admit to liking these watches, and I think if you were careful in pairing the strap it would make an excellent watch for everyday use as well. The watches, as with everything from Smart Turnout, do come with colours, not on the watches, but on the straps which can be interchanged with ease. This is a great idea, as it means you can buy a few straps instead of buying different watches to match radically different outfits.

This brand is absolutely perfect for those in the forces or for those with a heritage in them. They can provide a personalized replacement for normal accessories that can otherwise be boring or mundane, for instance belts. They are made well enough to be worn on the parade ground and although they are in stylistic terms simply designed, this is perfect for their intended purpose; the items’ main selling point are their colours. Smart Turnout is a great young British start up and is set to do very well in the future on the international stage. It has taken the best of British tradition and created a fantastic service around them. And as if that’s not enough, its products are British made and 10% from the price of each item is donated to a soldiers charity.

Smart Turn Out is a military term referring to soldiers when they are dressed for parade and this gives you a strong indication of what the brand’s ethos is. Begun when a Scots Guard Officer needed his regimental colours on a racing jersey and building from there into the creation of more and more accessories, Smart Turnout is a British success story in the making. The brand now manufactures watches, accessories and a wide variety of clothing in (mostly, but not exclusively,) regimental colours.

The design ethos of the brand is traditional and conservative, as to be expected from a brand established to cater to the parade grounds. The clothing range is drawn from traditional favourites, the cricket jumper, the rugby shirt, braces and so on. The designs of these garments is classically English – how else, after all, could you style a rugby shirt? Some of the colours are different though. I am a big fan of cricket jumpers, that most English of garments (I just wish I had the physique to pull one off!) but I have often become bored of them, as usually the only difference between them are different colours and patterns on the edging. However, Smart Turnout has done well to bring a few different ideas to their designs of this. Their sleeveless vest is a nice alternative and the one that caught my eye was the jumper in a lovely sky blue. This really stood out to me and it would be the same on the street; the colour change means this is less chocolate-box village green and more MGB-GB retro cool.

The accessories are perfect for any ex-servicemen, serving members in civvies or, indeed, for anyone who cares for the colours. They are often striking, with the bright colours of your chosen school, university or regiment being the defining part of the item. One area where Smart Turnout is sure to become is in the watch department. There has been a huge increase in recent years in the market for stylish watches around £100, designed to be worn to work and look good whilst not being expensive enough to worry too much about scratching. The Smart Turnout watches themselves have a distinct military style; you can see the heritage from the military watch makers like CWC or Smiths. However, the fact is that a lot of the new modern military watches one sale today have excluded large parts of their non-military customer base by adopting ‘tactical’ and bulky designs. The Smart Turnout watches however appeal to a previous generation of military watches that we now more associate with officer’s watches. I must admit to liking these watches, and I think if you were careful in pairing the strap it would make an excellent watch for everyday use as well. The watches, as with everything from Smart Turnout, do come with colours, not on the watches, but on the straps which can be interchanged with ease. This is a great idea, as it means you can buy a few straps instead of buying different watches to match radically different outfits.

smart 3

This brand is absolutely perfect for those in the forces or for those with a heritage in them. They can provide a personalized replacement for normal accessories that can otherwise be boring or mundane, for instance belts. They are made well enough to be worn on the parade ground and although they are in stylistic terms simply designed, this is perfect for their intended purpose; the items’ main selling point are their colours. Smart Turnout is a great young British start up and is set to do very well in the future on the international stage. It has taken the best of British tradition and created a fantastic service around them. And as if that’s not enough, its products are British made and 10% from the price of each item is donated to a soldiers charity.