LC:M – Pretty Green AW15

By Gary Dennis Thursday 15th Jan, 2015

“It’s a working class thing. You work all week and then on the weekends you can have a bit of style, be the rockstar. Style is what counts, man.” (Liam Gallagher)

Closing Day 3 of LC:M were Pretty Green who held their AW15 show in the basement of the luxurious Edition Hotel against an eclectic, psychedelic soundtrack that fitted perfectly with the floral designs and sharp tailored cuts. Famous faces in the crowd were online fashion editor of GQ, Nick Carvell; Oasis drummer, Zac Starkey; Libertines and Dirtty Pretty Things frontman, Carl Barat; and legendary screen icon, John Hurt (a personal hero of ours).

The explosion of British bands in 60’s America and a fusion between The Beatles and the Beach Boys are cited as the inspiration behind this season’s collection. The 1960’s was a time when ‘The British Invasion’ meant a migration of music, fashion and film from England over to the States and an amalgam of styles were formed as a result. The Beatles were famed in their early days for their crisp, tailoring, yet upon their visits to California they were soon inspired by the surf dude look of the colourful printed shirts of the Beach Boys and this is clearly reflected in Pretty Green’s new range.

Pretty Green were showcasing new pieces from their ‘Black Label’ collection which is historically shown at each LC:M each season (this is PG’s 5th LC:M event) and is known as the premium range for the brand. Dapper Chapper takes a look at some of the signature pieces from the show:

Shearling Peacoat

A headline piece of the show; this double-breasted Shearling Coat was inspired by a similar piece worn by Brian Wilson of the Beach Boys. Pretty Green have given it a modern feel by changing the cut of the collar, lapel and making it black to give a more contemporary feel.

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Alaskan Parka

Pretty Green has reworked their classic Parka. It has been given a new double-breasted design with a faux fur lining and the standard fur trim hood and has been inspired by images of The Beatles in big Alaskan coats. This re-design Parka is the perfect combination between functionality and style.

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Wild Honey Floral Blazer

One of the most eye-catching pieces of the show had to be the Wild Honey Floral blazer. Inspired by the Beach Boys ‘Wild Honey’ album, the floral print of the jacket has been designed by in-house artists. This signal breasted, 3 button blazer boasts a notch lapel and a double vent and gives off quite the luxury statement.

A successful night for Pretty Green, who continue to lead the way in British men’s fashion. Their innovative blend of contemporary styles mixed with 60’s flair and a touch of Mod this season gives them Dapper Chapper’s seal of approval. After all, ‘style is what counts, man

Pat Salter, Design Director, says ‘Pretty Green is all about the music that has inspired generations through the decades. Being part of LC:M means we get the opportunity to showcase our brand not only through the clothes but the music too. It’s our 5th season with this prestigious menswear event and we always get great feedback by being part of it. More importantly our customers get to understand where our heads are at and what they’ve got to look forward to in the coming season.’