LC: M Belstaff SS17 – Escape on Wheels

By Rashpal Amrit Wednesday 29th Jun, 2016

Belstaff’s Spring Summer collection takes its inspiration from iconic motorcycle film, ‘On Any Sunday’ starring Steve McQueen. Like the film the collection celebrates the carefree attitude of the guys and girls. The sun-bleached colour palette is directly referenced from the film, along with colour references from Belstaff’s archive also from the same era. This reinforces true Belstaff outerwear and leather icons, the Trialmaster, Roadmaster, and café racer all reinterpreted here.

Colour plays a huge role in this season’s collection, given that in the late 60s motorcycle apparel brands began to experiment with different dyes and patterns.

Frederik Dyhr, Belstaff VP Men’s Design, says, “This season we were really taken by the 1971 documentary On Any Sunday which starred and was funded by Steve McQueen, himself a motorcycle fanatic. That period was also a defining time for Belstaff because leather manufacturers on both sides of the Atlantic were really embracing this idea of personalising leatherwear and so began an era of strong colour direction which we’ve really tapped into for summer”.

Belstaff also included in their LC: M presentation five looks from the Women’s Spring 17 (pre) collection, which takes the same early 70s carefree biker inspiration.

Gavin Haig, Belstaff CEO, says, “Throughout its 90 year plus history Belstaff has always been a brand for both men and women, from its earliest female adopters, the pioneering aviatrixes Amelia Earhart and Amy Johnson – who wore the brand alongside T.E Lawrence in the 20s and 30s – via Gracie Fields in the 40s, to more recent ambassadors Kate Moss and Liv Tyler. We have always shown men’s and womenswear together in our campaigns and have been working towards showing them together in our presentations. This season felt like the right time to start.”

Belstaff once again choose a very British location for the collection’s presentation: the Queen Elizabeth II Centre opposite Westminster Abbey.

Check out images from the presentation and look books below:

Rashpal Amrit
Twitter: Rashpal_Amrit