The AW15 Pretty Green Black Label collection has arrived.
It draws its inspiration from the explosion of British bands in 1960s America. The peak of ‘The British Invasion” when music, fashion and film migrated from England over to the US and the hybrid styles that were formed as a result.
On paper, Pretty Green may not be the most obvious for a Dapper Chapper but it’s a brand we continue to bang on about. Mainly because its diversity. Their MOD fan base will continue to be the obvious army to support its growth, but it can’t be ignore that the tailoring is modern, innovative and the Black Label collection in particular has items that makes us sit up and take notice.
This season they’ve been looking at the way musician’s fire off each other to strive for richer more imaginative sounds. In particular the rivalry in the mid 60’s between The Beatles and The Beach Boys, who with the release of a few albums pushed each other to reinvent music with far reaching changes that still apply today.
The Beatles wore their trade mark crisp, clean London tailoring on their visits to California during this period but soon started mixing in the sunshine inspired looks of the surf dudes. Colourful printed shirts sported by the laid back Beach Boys created a completely new feel amongst the British youth.
This season Black Label delivers a versatile range inspired by the 60s fusion of Britain and America. Luxury staples compliment the headline outerwear pieces that Pretty Green is known for. The key stories this season span from British military undertones to MOD tailoring and merge with the Beach Boys influence of floral patterns and textured fabrics.
The collection is tied together with a unique floral design developed in-house especially for this season. Inspired by The Beach Boys ‘Wild Honey’ album cover artwork the pattern has been hand drawn by our resident artist and features throughout shirts, tailoring and accessories.
A headline piece this season is our Carbury coat, inspired by the British military ‘great coat’ it is crafted from a wool covet twill, the fabric traditionally associated with this type of overcoat. The black faux fur lining provides warm insulation and laser cut leather trims on the cuff and epaulettes add a luxe edge to this heritage design. This is an updated version of the classic Pretty Green fool on the hill coat and is a highly anticipated piece.
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