Dapper Chapper was ever present at the launch of Serge DeNimes latest collection, held at the Hoxton Hotel. We were treated to an exclusive preview at the latest collection as well as a performance from rapper Mikill Pane.
Serge DeNimes was founded by Made In Chelsea star Oliver Proudlock, the brand ethos is premium urban apparel. Contemporary fits consist of long-line and oversized pieces.
At the heart of the collection are the brands classic logo tees; these have been given a minimalistic update. Other themes include geometric shapes, floral prints and a premium symbol motif.
Key pieces include the matching black and orange jersey sweatshirt and shorts, a nylon leaf print windbreaker and the chambray cut and sew panel sweatshirt. Subtle hints of denim can be seen throughout the collection, linking back to Serge DeNimes heritage.
Serge DeNimes collection is now available through sergedenimes.com and all relevant stocklists.