Bespoke tailors, Thom Sweeney opened of their first Ready-to-Wear and Made-to-Measure store situated at 33A Bruton Place, Mayfair.
Tailoring duo Thom Whiddett and Luke Sweeney formed Thom Sweeney in 2007, opening the bespoke store on Mayfair’s Weighhouse Street. Known for its contemporary tailoring with its signature forward looking silhouette, Thom Sweeney combines a bespoke ethos of blending individuality with a luxury aesthetic of timeless modern tailoring and great quality fabrics.
The Bruton Place store opening follows the successful introduction of the Ready-to-Wear collection in Spring Summer 2014 exclusively with Mr Porter.
Thom Sweeney Ready-to-Wear and Made-to-Measure collections is housed in the new 922 square foot store, which was found through a partnership with Thor Retail Advisors, LLC.
The store and the collection concept is built around an essential tailored wardrobe of 20 pieces. All of the collection is available for clients to select from either off the peg ready-to-wear or from personalised made-to-measure in a wider choice of fabrics.
Two key silhouettes form the backbone of the collection: A structured British inspired cut for formal daywear, business or evening and an unstructured casual softer silhouette. The ideal wardrobe is completed by ties, pocket squares, shirts and knitwear.
Thom Sweeney have also collaborated with Troubadour to create a luxury leather day bag and suit carrier which is available purchase in the new store and in other Thom Sweeney outlets.
The store aesthetic echoes the Thom Sweeney brand, with understated modern style and contemporary masculinity, with an informal approachable atmosphere akin to the bespoke store on Weighhouse Street.
‘The new store will look after our clients, who want ready-to-wear or made-to-measure and don’t have the time for bespoke. The 20 piece collection has been created around an ideal wardrobe of essentials in a slightly more directional aesthetic than our bespoke’ said Thom Whiddett and Luke Sweeney.