BEAST, 19 Earlham Street, London, WC2H 9LL
Last week we popped into BEAST, a brand new store located in Earlham Street.
BEAST labels itself as the new face of male beauty, offering a curated selection of men’s products from around the world. Now us chaps are used to sharing shelf space with the ladies when it comes to grooming, but BEAST have changed all that. Although lots of the products are unisex these days, the store is definitely designed for blokes.
Split into sections that are easy to navigate, the store is an all-in-one solution for body, hair, shave, face and fragrance.
Inside we spotted lots of familiar brands that we’ve already covered in our grooming section but also quite a few we haven’t heard of before. In total they stock 80 brands including a mix of innovative newcomers and long established cult classics so plenty of choice.
After chatting with co-founder Steve Banks he said ‘The idea for BEAST was born because we could never find everything we needed all in one place, coupled with the fact that the advice you are often given is rarely impartial. BEAST champions the individual and is a convenient one-stop destination for all men, of all ages, with all skin types and forall budgets. We have an open door & everyone welcome attitude.’
It’s certainly that, and well worth checking out!
As you’d expect you can also but the products online at www.shop-beast.com