ASOS & Nike Team-up on Innovative Project
To celebrate 27 years of the iconic Nike Air Max shoe, ASOS will host a Google+ Hangout on Wednesday 26th March, inspiring customers to look their sharpest on the first ever dedicated Nike Air Max day.
Encouraging and inspiring customers to dress from their feet upwards host Rebecca Dudley (MTV), working alongside Natasha Wray ( Freelance stylist ) and our own Fashion Editor Zeba Lowe will describe the different ways to wear your Nike Air Max in three different situations – work, all day and evening. A ‘spy cam’ will also be placed at ASOS HQ and will focus on the varying ways that ASOS staff and models wear rare Nike Air Max from their archive.
To mark this as a global first, Google will make this a shoppable hangout, meaning users can both watch and shop from the Google Display Network.
ASOS will also support the day through a series of promotions and competitions on all of its social channels including Instagram, Facebook and Twitter.