British heritage brand has partnered with Asian men’s online magazine Entouraaj for a truly great evening of sartorial fun. Aquascutums Westfield store was given the full Entouraaj treatment, filled with some of the most stylish Asian men and readers. Guests were treated to a private shopping experience, in-store discounts and styling tips from Saran Kholi (Entouraaj) and Paul Higgins (Aquascutum).
The evening showcased Aquascutum’s luxury heritage clothing on four lucky readers, who were chosen as Entouraaj’s ambassadors for the evening. Styled in the men’s Spring/Summer range, the group modelled the looks for the evening. Sharp suits, tailored trousers and the brands signature trench coat (selected from the brands Voyager range).
Entouraaj founder Gary Singh, says, ‘Entouraaj is an inclusive brand, not exclusive. While our readership is primarily stylish British Asian gentleman, we welcome participation from all backgrounds. Partnerships with prestigious brands such as Aquascutum are important because it allows British Asians to explore and express their style in a unique environment. In addition to this, our collaborations ensure luxury and fashion brands gain visibility in previously untapped communities.’
We are looking forward to seeing Entouraaj future collaborations.
Photography by Sikh & Dread