St James London welcomes three emerging contemporary brands this Autumn in the form of pop-ups. MR PORTER, Norweigian Rain with Y & Son’s and Grenson all have created some unique experiences enhancing the brands reputations.
This month MR PORTER, the award winning online destination has created a Kingsman shop to celebrate the release of the second instalment of the very successful Kingsman film. The authentic location feels like its straight out of the film and is the ultimate destination for any fan. The ‘costume to collection’ line can be viewed instore and accompanying accessories can be purchased online through MR PORTER.
Toby Bateman, MR PORTER Managing Director says “We are thrilled to be opening our first ever transactional shop with Kingsman, to celebrate our ongoing partnership and to mark the September release of Kingsman: The Golden Circle. The costume to collection range remains one of the most unique and pioneering unions of fashion and film, and this shop is just another innovative milestone for the partnership, and for MR PORTER as a whole.”
Norweigian Rain – Y & Son’s
Japanese men’s kimono makers Y. & Sons has launched its first pop-up in the UK by taking up residency at 193 Piccadilly, St James’s London at T-Michael & Norwegian Rain’s store. Y & Son’s approach is to combine a contemporary approach with traditional craftsmanship to create truly unique clothing.
This month British shoe staple Grenson has opened their Jermyn Street Pop-Up and will feature a range of services. Grenson: Lab the stand out element features a drop-in service so customers can choose leathers, colours and soles and really have their own personal pair of Grensons.
Tim Little, Creative Director and Owner says “We have wanted to have a store on Jermyn Street for a long time because in many ways Jermyn Street is the Saville Row for shoes and we have always felt that Grenson belonged there. I don’t know for sure but it’s almost certain that our founder, William Green would have walked up and down the street in the 1800’s presenting his shoes to the retailers of the time.” 1800’s presenting his shoes to the retailers of the time.”
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www.stjameslondon.com / @stjameslondon
www.mrporter.com / @mrporterlive
www.yandsons.com / @yandsons
www.grenson.com / @grensonshoes