Swedish shirting authority launches SS24 in landmark year

It seems like only yesterday that we were talking about the 120th year of one of our favourite classic brands, but 2024 now astonishingly marks the 125th anniversary of Sweden’s heritage shirting brand Stenströms.

“Since the very start, Stenströms is a brand that has been used by men of all ages,” says friend of DC and head designer for men at Stenströms Peter Jüriado.

“In the beginning it was sea captains as well as young successful men who wore our shirts. Today men buy their first Stenströms shirt for a job interview. Whatever the occasion, we offer a range of quality shirting that caters for our wide range of customers, meaning that we can stay faithful to them throughout their lives for any situation,” he adds.

Swedish shirting authority launches SS24 in landmark year

Hailing from Helsingborg on the South West Coast of the country, Stenströms is currently talking up its latest Spring/Summer season, which is as ever, a collection of eclectic pieces brought together in an elegantly refined presentation of shirting for both smart and casual wear as well as soft cashmere knits, sweatshirts, cardigans and accessories across a multitude of staple as well as pastel, summer colour-ways and prints.

This year will also see a major collaboration with one of the menswear industry’s leading influencers, which will be launched as part of a smaller capsule around the AW24 push, so we are excited to hear more about that and to see how it all unfolds.

For now, take a fresh look at the new SS24 offer. www.strenstroms.com