Varsity Headwear

By Adam Friday 12th Nov, 2021
It’s common knowledge that there’s nothing quite like being able to grab a cap with the understanding that it’s going to not only compliment your chosen style and aesthetic, but that it’s also the ultimate in fit.

Varsity Headwear, hailing from Norway and founded by brothers Sebastien and Alex Adams does all the above and more. A lifelong mission to perfect the cap, which has very much now come to the fore, receiving global recognition with the additional value of stores in home country Oslo and Saint Tropez.

From the beginning, the Varsity business has been focused on perfecting the fit, feel and fabrics of its caps. Relentless in the pursuit of this mission, the team has developed beautifully made, quality caps to meet the demands of customers, which also, and perhaps more importantly, can stand that key test of time.

With a shared love for classic baseball caps, both brothers had found it hard to find one cap brand in particular with the quality and shape they desired, so the goal became very simple – to create a timeless baseball cap made from quality materials and with the most premium fit. 

With Alex’s background in business and finance and Sebastians’s in product design and entrepreneurship – the two set out to develop the perfect cap and as a result, Varsity was born.

Now boasting a wide range of caps loved by customers globally. Every detail has been re-thought, says Alex “The finer subtle elements are key to our design, from signature adjustable straps inspired by luxury watch straps, to the defined shape and fit of the caps. Our team works closely with suppliers and partners to bring the most premium, cutting edge fabrics sourced from some of the world’s most luxurious and sustainable mills.”Varsity continues to build the business stone by stone – never compromising the integrity of products or its people, and through the constant pursuit of perfection throughout products and processes, Varsity continues to deliver the most premium in headwear. 

To find out more, visit