Is there anything Mr Beckham can’t do..?
A world class footballer, pioneer in fashion (and hairstyles), owner of a premium whisky brand, and now the head of House 99, a brand that offers a wide range of stylish grooming products.
Words from the man himself…
“For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to try out something different and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house.”
If there’s one chapper who we’d trust to launch a grooming brand it’s going to be DB; I mean he’s just the trendiest of blokes, with immaculately kept stubble and a forever on-fleek lid. He’s been a revolutionary within men’s fashion and grooming, constantly pushing (and breaking) boundaries, and challenging stereotypes surrounding what it means to be ‘masculine.’
The collection consists of 21 skincare, haircare, bodycare and grooming products, which cater for all skin types, and is a collaboration with L’Oreal Luxe. The collection is a self-build grooming kit, which allows gents to express themselves and portray their true identity. Having used a fair few of the products already, I can safely say these are the real deal. Well of course they are, they’ve been tried and tested by the man himself.
As Mr Beckham said, ‘Life’s too short for a bad haircut,’ and hopefully this range will inspire many a chapper to take pride in themselves and be confident in maintaining a strong, timeless look.
Greater Look Face Moisturiser
House 99 are all about increased hydration, and this moisturiser helps reduce facial shine and enhances the skin’s natural radiant look, as well as protecting it polluting articles. Enriched with spirulina and quinoa extracts, this cream is loaded with hydration and leaves the skin feeling smooth and energised.
Softer Touch Beard Oil
This brilliant beard oil allows you to give your beard that soft, straight out of the barbers feel, even when you’re in a hurry and pushed for time. Enriched with Shea oil known to soften and nourish the beard, its lightweight and non-greasy formula will leave you with a tamed and nourished beard, be it long or short. Any thoughts of shaving it off will be relinquished post-application…
House 99 launched exclusively with Harvey Nichols on February 1st, and appear in other British retailers, as well as in 19 other countries, from March 1st.
Photos by RKZ.