I first started wearing glasses ten years ago, with no thought about style, simply because I needed them to see. Overtime my collection has evolved to the point where part of my identity is in fact my quirky specs. Pretty much every year I’ll add to the collection with brands like Oliver Peoples and Paul Smith doing best out of me so far. I was therefore rather excited to be contacted by new kids on the block Cult Eyewear.
I introduce New Jersey based designers Cult Eyewear who are crossing the pond, entering the UK market as a high end, optical brand with an emphasis on recreating some of the most iconic eyewear designs of the 20th century.
The brand went live online in December at www.cultframes.com producing luxury products that draw inspiration from vintage and Hollywood frames.
New Jersey already comes with a rich heritage in optical manufacturing and Cult Eyewear appear to be continuing the trend with the release of their flagship frame, The Fairmount. The frame is inspired by one of the 20th Century’s most iconic Hollywood actors, James Dean, with Fairmount making reference to his hometown in Indiana and rather nice it is too:
The Fairmount is available in five colours with a sixth, Limited Edition colour due to be released. The standout for us was the Demi Amber, which The Dapper Chapper represented at London Collections: Men last week.
Steven Rosini, Founder & President of Cult Eyewear, explains: “Years ago, optical companies and manufacturers produced beautifully designed frames, with curves and colours that truly made them works of art. Today, many companies mass-produce lackluster copies of these designs, but they never get into the thick of it. Cult Eyewear lives for the details”.
Rosini, who is a lifelong James Dean fan, continues “Every detail, every nuance of the original has been accounted for. In the end, the final product is a strikingly beautiful frame that is so timeless; both men and women can easily wear it. Like so many others, all over the world, I wanted the frame James Dean wore for myself. Unfortunately, after years of searching, my extensive research led me to the conclusion, that the original frame he famously wore was from a brand long since extinct in the eyewear world, and the frame no longer exists. Until now that is.”
The pipeline of new frames is already filling up with the Fairmount leading the way, we are told that five other designs will be released in the next few years all influenced by cult figures of the last century.
Cult Eyewear is currently an online only retailer but I’d imagine when the rest of the men’s style blogsphere in the U.K get stuck into them, it won’t be long before they takeover London and good luck to them!
The Fairmount is availbale for $345 (around £225) at www.cultframes.com