By Adam Monday 15th Jun, 2020
Always one of our favourite watch brands here at DC, it came as no surprise that SEVENFRIDAY has released yet another stylish new timepiece ready for the summer. It’s called…wait for it…Beach Club.
With that recognisable DNA of the slightly oversized square dial and bags of attitude, the Beach Club isn’t, of course for everyone, but for some could be the perfect piece to make a statement down by the coast this summer – travel permitting or not.
With a translucent acqua blue animation ring, which has been designed to mirror the sea and a nice simple dash of yellow on the iconic multi-layered dial to represent the power of the sun, the BEACH CLUB is definitely a cool, fashionable watch but with a nice few unique touches to go with it….
Aimed at the rare individual who plans on taking a dive wearing the P3C/03, and the rest of us who might be inclined to take a spontaneous dip into the water after an evening of one too many drinks (not advised), the BEACH CLUB boasts 10ATM water resistance, thanks to its screw-down crown.
SEVENFRIDAY owner Dan Niederer says, “This watch is the ultimate summer piece that really captures the fun of the season. It’s Mr Versatile, and can be worn for a fun day at the beach, an adrenaline-packed afternoon spent out on the water or alternatively a meal with friends, it’s basically good to go for any summer adventure.”
On the back of the latest T Series watches, which were formally launched on a fact-finding road trip through Normandy last summer, SEVENFRIDAY has been knocking cool pieces out of the park for some time alongside their ever-growing roster of spaces – designed by the UK’s very own award-winning agency BusbyWebb – and eyewear, which are giving the real independents out there something to get excited about.
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