One thing this last year has taught is to appreciate the finer things in life. Stripped back, we are all now venturing out on foot to find places and things that perhaps had gone unnoticed before.
In true Scandinavian spirit, Swedish heritage outerwear brand Tretorn has launched a really beautiful new campaign that focusses on just that – the simpler things in life… if you will.
#itsjustoutside is a celebration of adventures that happen right from the doorstep and embraces the message that you don’t have to travel halfway across the world to experience something fresh and exciting – and we’re all for that!
From walks in the woods, fresh water swimming, fishing, camping, running or eating al fresco with friends, these are things that we can all do, within reason and according to the regulations around Boris’ Escape Plan of course.
The lifestyle and warm tones that emanate from our Scandinavian friends have long been admired, but in this latest campaign Tretorn, which is hails from South West coast in Sweden, pulls together a clean, honest and stylish collection that plays a versatile role depending on the requirement.
Our pick goes with the Sarek Shirt Jacket in field green and the Field Jacket in field green, priced at £140 and £185 respectively. However, the campaign encompasses the whole bigger picture for the Tretorn brand, which has always channelled an easy and effortless relationship with the outdoors. From the past seasonal offers via the brilliant collaboration with Nigel Cabourn, Tretorn continues to evolve their ambient offer from outer and rain-wear through to back-packs, sneakers and accessories for the whole family.
Take a look gb.tretorn.com