Scandi Style: A DAYS MARCH Comes To London

You may have seen last month that I swung by A Days March, to check out the new Berwick Street store a day before it was opened to the public.

Well, if you didn’t and A Days March is new to you as a brand, I highly suggest you read on…

With four stores in Sweden, the Scandinavian brand are designing clothes that will whet the appetite for the Londoners craving Scandi-minimalist clothing at an accessible price-point.

I’ve been wearing their clothes for over a year now and the brand is starting to become a stable part of my casual-wear wardrobe.

The Berwick Street store sits proudly in the heart of Soho and boasts a curated collection designed for their London audience. As with many brands looking to keep price points competitive, they’ve made a decision to adopt a direct-to-consumer approach placing more emphasis on online sales and of course the store.

The SS18 collection features a range of overshirts, which is perhaps the brands most notable garment, along with denim and suede sneakers, which add to the core collection made up of jerseys, shirts and sweaters.

I speak from experience when I say the products are of seriously high-quality, especially given the price point.

Signature white-tees (their entry level product) are just £25 and I’d be shocked if you weren’t pleasantly surprised with the price-point of most of their garments.

The pieces that have made my wardrobe so far include a green overshirt, blue suede sneakers and a wool-bomber, which I absolutely love.

Check out some of the SS18 collection below:

For more information visit A Days March: A Days March