Discovering St James’s

By Adam Thursday 10th May, 2018


To celebrate the launch of their new website and the brand-new guide generator St James’s London are offering the opportunity to win a day out in St James’s when you share your bespoke guide on Facebook or Twitter using #ExploreStJames.

To create your guide, simply go the ‘Explore’ page,, type in your name, select your interests, select the time of your visit and enjoy your bespoke guide.

To be in with a chance of winning, share your guide on Facebook or Twitter using #ExploreStJames.

Winners will receive a day out in St James’s including;

  • Jigsaw – £150 gift card to spend in the St James’s Market store.
  • Milos – Dinner for 2 from the Pre Theatre menu.
  • Jermyn Street Theatre – 2 tickets to “The Play About My Dad” concluding on the 21st July. The tickets are valid to all performances apart from the press nights (21st, 22nd of April, 1st May, 1st and 29th June).
  • Terms and Conditions expanded at the bottom :

How to conquer St James’s

St James’ is an extremely renowned area in the capital that offers everything from exceptional shopping, to boutique restaurants and some of the best cocktails bars in the city.

Here’s how we’d recommend you spend a day in this iconic London post code…

Breakfast at 45 Jermyn Street

As you should know, breakfast is the most important meal of the day and it’s essential to fuel your body before a day’s activities. We’d recommend you stop off at 45 Jermyn Street, located within Fortnum and Mason, for a spot of breakfast as their innovative, seasonal menu offers a wonderful range of nutritious and delicious foods, and features both familiar favourites and welcome surprises.

This is a real destination venue at the heart of St James’ and it’s wonderful atmosphere and friendly service will ensure you enjoy a positive start to the day.

Shopping at Turnbull & Asser

Once fuelled, it’s time to revel in the amazing array of shops that St James’ has to offer. We’d advise your first port of call be Turnbull & Asser, a wonderful British brand that make the most exquisite shirts and ties.

‘From the cutting of the cloth to the last sewing of the label, all of our shirts and ties are hand-crafted by expertly skilled artisans.’

We’re sure you’ll agree that sounds like the kind of service that’s fit for a dapper chapper.

Shoes at Joseph Cheaney & Sons

The torso is complete, so now it’s time to go below the belt. Any good Chapper should know that a man is often judged on the quality of his shoes (and rightly so) and you won’t find many shoe-making establishments of higher quality than Cheaneys.

Whether it’s a pair of Oxfords, Brogues or Double Monks, this is one of the best spots in the City to acquire premium quality shoes.

Gentleman’s Grooming at D.R. Harris

Chappers, in this modern day and age, gents are as conscious and savvy on grooming as the opposite sex, so we’d say its imperative that you try your best to keep on top of things. If you’re seeking traditional gentleman’s grooming products that’ll cater for your skin, scent, hair, the works; then we advise you pay a visit to D.R. Harris.

This is the oldest pharmacy in London, so as you can imagine, they are experts in their field and know exactly what they’re talking about – you couldn’t be in safer hands when it comes to groom products and advice.

Dinner at Maison Assouline

After a long day of perusing the wonderful shops that St James’ has to offer, we have no doubt that you will have worked up quite a thirst and thus will be ready for something to drink.

We’d recommend the incredible, contemporary library, Maison Assouline – it’s like nowhere you’ve ever been before; a wonderful venue that’s part bookstore, part boutique shop and part Parisian cafe. Although the vibe gives off the impression of your home from home, it’s filled with an exceptional range of books, wonderful aromas courtesy of scented candles, chic furniture, and a charming bar. 

Cultivated for those who revel in the finer things in life, the Swan Bar as Maison Assouline offers delicate French platters, artisanal teas, wine, champagne and cocktails, and the experience is brilliant. 

Get lost in wonderful books whilst indulging in fantastic cocktails; Sign me up!

T&C’s continued:

Bespoke guides must be shared on Facebook or Twitter using #ExploreStJames to be in with a chance of winning.

Posts must be shared publicly to be considered. This prize draw is free to enter. The will be one winner.

The prize draw starts on 10th March 2018. The prize draw is open until 18th of May 2018. The winner will be chosen after this date and contacted through Facebook or Twitter within 7 days of being chosen. All entrants must be 18 or over. Entrants must UK residents only.

The promoter accepts no responsibility for entries not successfully completed due to a technical fault. The prize must be acknowledged by the winner 24 hours after notification (via email) of winning. If the prize is unacknowledged after reasonable efforts have been made to contact the winner, a new winner will be picked at random.

All aspects of the prizes are non-transferable. There is no cash alternative. As a St James’s London Prize winner, you expressively grant St James’s London and The Crown Estate the right to use your name and photograph in any publicity materials displayed in the UK and online for the following 2 years.

Any data captured will be used in accordance with the St James’s online privacy policy and will not be shared with any third parties. It will be used by St James’s London, The Crown Estate only in the execution of this promotion and its related publicity. The promoter is St James’s London by The Crown Estate, 1 St James’s Market, London, SW1Y 4AH.

Any queries should be addressed to Prizes are non-transferable and non-refundable.

Jigsaw gift card is valid for 2 years from the 2nd May 2018. Milos dinner (from the Pre-Theatre menu) is valid for is 1 year from the 2nd May 2018. Jermyn Street Theatre – 2 tickets to “The Play About My Dad” concluding on the 21st July 2018. The tickets are valid to all performances apart from the press nights (21st, 22nd of April, 1st May,1st and 29th June).